We’ve had a 30-second TV commercial professionally produced. Its message is simple, but the look and feel is differentiating. It’s intended to convey the following:
- Primary message: Opticians make you see optimally.
- Call to action: Ask for a Licensed Optician
- Secondary call to action: Check out www.LicensedOptician.ca to find an Optician near you. This is a database of all Opticians in Canada, and where they can be found.
Schedule
The TV ad will run from May to November 2010 with an on-air presence for 16 of the 30 weeks. The TV ad will run a total of 88 times each week and expected to deliver a total of 22,832,000 impressions.
Dates
|
Duration
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May 17 – July 4
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7 weeks
|
Aug. 2 – 22
|
3 weeks
|
Sep. 13 – 26
|
2 weeks
|
Oct 11 - 24
|
2 weeks
|
Nov 8 - 21
|
2 weeks
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TV Channels:
- CBC News Network (NewsWorld)
- CBC Network
- HGTV
- Bravo
- Bold
- Documentary
2010 National Awareness Campaign. Learn more!